Overview
Anglepoint is a global software asset management (SAM) specialist founded in 2008 by Ravi Kohli. The firm is headquartered in Santa Clara, California, with delivery hubs in Salt Lake City, London, and Bangalore, and reports approximately 216 employees across 4 continents in 2026. Anglepoint operates as the SAM partner of choice inside the KPMG global network through a long-running strategic alliance, which gives the firm reach into KPMG audit and advisory clients across regulated industries. The practice is consistently named a Gartner Peer Insights leader for SAM managed services.
Service coverage spans Oracle (Database, EBS, Fusion Cloud, Java SE), Microsoft (M365, Azure, on-prem server and CAL stacks), IBM (Passport Advantage, PVU/RVU), SAP (named user, indirect, S/4HANA), VMware, ServiceNow, Salesforce, Adobe, and AWS. Anglepoint delivers full SAM managed services, ISO 19770-1 programme certifications, Effective Licence Position assessments, audit defence, contract negotiation support, and SAM tool deployment across Flexera, Snow, ServiceNow SAM Pro, and USU. The firm publishes annual market guides and operates a research team that contributes to ISO 19770 working groups.
Anglepoint is a fit for large global enterprises that want an outsourced SAM tower combining tool operation, day-to-day licence administration, audit defence, and ISO 19770 governance under a single contract. The firm is rarely the lowest-priced advisor for a one-off renewal or audit event — buyers seeking a single project rather than an ongoing managed service typically find specialist licence advisors (Redress Compliance, Palisade Compliance, Miro Consulting) more cost-efficient. Anglepoint is also less commonly engaged by smaller mid-market estates where the SAM operating model itself is the principal question.
Services Offered
- Oracle licence advisory and audit defence
- Microsoft licensing optimisation across M365 and Azure
- IBM Passport Advantage and PVU/RVU advisory
- SAP licence optimisation and indirect-use management
- ISO 19770-1 SAM programme certification
- SAM managed services and tool operation
- SaaS subscription management for ServiceNow, Salesforce, Adobe
- SAM tool implementation (Flexera, Snow, ServiceNow SAM Pro)
- Cloud cost optimisation across AWS, Azure, GCP
- Contract negotiation support and renewal advisory
Typical Engagement
| Engagement Type | Model | Typical Range |
|---|---|---|
| Effective Licence Position | Fixed-fee project | $50K–$200K per vendor |
| Audit defence engagement | Fixed-fee or T&M | $75K–$400K per audit |
| SAM managed services | Monthly retainer | $15K–$120K per month |
| ISO 19770 certification programme | Multi-phase fixed fee | $150K–$500K |
| Senior advisor hourly | Hourly bill rate | $250–$500/hour blended |
Pricing verified May 2026 from buyer references, Gartner Peer Insights, and published case studies. Anglepoint is independent but maintains formal alliance and reseller relationships with several SAM tool vendors.
Strengths
- Strategic alliance with KPMG provides access to a global Big Four delivery footprint and regulated-industry clients
- Strong analyst recognition as a Gartner Peer Insights Customers' Choice for SAM managed services
- Active participation in the ISO 19770 working group, with deep methodology and audit-grade documentation
- Tool-agnostic SAM operation — certified implementation partner across Flexera, Snow, ServiceNow SAM Pro, and USU
- Broad publisher coverage including Oracle, Microsoft, IBM, SAP, VMware, ServiceNow, Salesforce, and Adobe
Limitations
- Pricing geared to full managed-services towers; single-event audits or renewals are usually less cost-efficient than specialist firms
- Reseller-and-alliance relationships with some SAM tool vendors create commercial alignment that buyers should account for in tool selection advice
- Smaller bench than Big Four firms for very large concurrent global rollouts
- Less depth in third-party support and contract restructuring than dedicated specialists such as Rimini Street or UpperEdge
- US-centric senior leadership; EMEA and APAC engagements typically run on time-zone-distributed teams