Overview
Coastal Cloud is a Salesforce-focused consultancy founded in 2012 by co-founders Sara and Tim Hale and headquartered in Palm Coast, Florida. The firm holds Salesforce Summit (formerly Platinum) partner status and is one of the largest woman-owned Salesforce consulting partners in the United States, with women making up over 40 percent of the staff. The current team is approximately 550 onshore consultants holding over 3,000 multi-cloud certifications between them. Coastal Cloud is privately held and has not historically disclosed revenue.
In December 2025, Tata Consultancy Services announced an all-cash agreement to acquire Coastal Cloud for US$700 million. The transaction positions TCS within the top five Salesforce consulting firms globally, and Coastal Cloud's onshore US bench becomes a strategic asset within TCS's wider Salesforce practice. As of May 2026 the integration is still in flight, and buyers should expect commercial contracting and back-office functions to migrate to TCS over the coming quarters while the Coastal Cloud delivery brand and senior bench remain.
The firm has historically focused on Salesforce Sales, Service, Marketing, Revenue, CPQ, Commerce, and Data Cloud, with practice depth in US public sector, healthcare, non-profit, and mid-market commercial. Engagements are typically delivered by a tight onshore consulting team with Salesforce-certified architects and developers. Buyers seeking offshore-heavy commercial models or pan-European delivery have historically had to look elsewhere; the TCS acquisition is expected to broaden offshore optionality but has not yet meaningfully changed Coastal Cloud's delivery footprint.
Services Offered
- Salesforce Sales Cloud and Service Cloud implementation
- Revenue Cloud, CPQ, and Billing programmes
- Marketing Cloud, Account Engagement (Pardot), and Data Cloud builds
- Salesforce Commerce Cloud and Order Management implementation
- Tableau, CRM Analytics, and Data Cloud-led analytics
- Experience Cloud portals for customers, partners, and citizen services
- Agentforce, Einstein, and applied AI on the Salesforce platform
- Salesforce managed services, admin-as-a-service, and ongoing release management
- Salesforce advisory, roadmap, and target operating model design
- Salesforce QA, regression testing, and release governance
Typical Engagement
| Engagement Type | Model | Typical Range |
|---|---|---|
| Salesforce discovery and roadmap | Fixed-fee project | $40K–$150K (4–8 weeks) |
| Single-cloud implementation (Sales or Service) | Fixed-fee or T&M | $100K–$500K (3–6 months) |
| Multi-cloud transformation (Sales + Service + Marketing) | T&M with milestones | $500K–$2M (6–18 months) |
| Revenue Cloud / CPQ programme | T&M with milestones | $300K–$1.5M (4–12 months) |
| Salesforce managed services | Monthly retainer | $15K–$120K per month |
Pricing ranges verified May 2026 from buyer interviews, US public-sector contract awards, and reference checks with 12 enterprise and mid-market buyers. Onshore-only US delivery is the default; offshore blending through TCS is not yet widely available on Coastal Cloud-branded engagements.
Strengths
- Salesforce Summit partner status with consistently strong customer satisfaction scores on the Salesforce AppExchange
- Onshore US delivery model — predictable time zones, no offshore handoff, and strong cultural alignment with US mid-market and public-sector buyers
- Deep multi-cloud certification base, with over 3,000 Salesforce certifications across the team
- Specific practice depth in US public sector, healthcare, and non-profit verticals where regulated procurement is a barrier to many competitors
- Established managed services model with explicit retainer pricing, suitable for mid-market buyers that lack an in-house Salesforce admin team
- Woman-owned business credentials and diversity supplier status, relevant for US enterprise procurement programmes with diverse-spend targets
Limitations
- Smaller bench than tier-one Salesforce SIs — at approximately 550 consultants, Coastal Cloud cannot match the parallel-track delivery capacity of Accenture, Deloitte, or IBM
- No established offshore delivery — historically all delivery has been onshore US, which limits commercial flexibility on cost-sensitive engagements; TCS integration may change this but is not yet visible to buyers
- International reach is limited — the firm is overwhelmingly US-centric, with only nascent presence outside North America
- Industry coverage is concentrated in a handful of verticals; buyers in financial services, manufacturing, or telecoms will find deeper references at larger SIs
- Ownership transition risk — the TCS acquisition announced December 2025 introduces integration uncertainty during 2026 around senior retention, commercial contracting, and delivery model
Regions Served
International reach outside the United States is limited. Coverage of the UK, Canada, Australia, and India is largely satellite to US-based account leadership and may become broader once TCS integration advances.