Overview
NewRocket is a privately held pure-play ServiceNow Elite partner formed in 2022 through the combination of Highmetric and other ServiceNow-specialist boutiques, with continuous platform heritage among its founders going back two decades. The firm is headquartered in North San Diego County (Carlsbad, California) and operates from six offices across North America, Europe, and Asia Pacific with an employee base reported in the 500-1,000 range.
Revenue figures vary across third-party data sources, ranging from US$140 million reported by ZoomInfo to higher figures of approximately US$750 million reported by LeadIQ as of mid-2025; the firm itself does not publicly disclose audited revenue. NewRocket markets itself as the AI-first ServiceNow Elite Partner, with go-to-market positioning oriented around Now Assist, AI Agents, and outcome-based generative AI workflow programmes. The firm holds Elite partner status and multiple workflow specialisations.
Buyers typically engage NewRocket for mid-market and upper-mid-market ServiceNow programmes where AI-first positioning, faster delivery cadence, and pure-play workflow depth are priorities. The firm is less competitive for very large global enterprise transformations against tier-1 SIs and Big Four, and the variability in publicly reported revenue figures is a modest buyer-side diligence consideration. NewRocket's six-office footprint - spanning North America, Europe, and Asia Pacific - is smaller than Cognizant-Thirdera's combined network but provides full follow-the-sun delivery for global accounts. Buyers evaluating NewRocket should request a delivery centre tour and ask for senior architect retention statistics over the past 24 months, since the firm's mergers have created some role overlap that has periodically surfaced in reference checks.
Services Offered
- ServiceNow advisory, platform strategy, and AI-first roadmap design
- ITSM, ITOM, ITAM, and SecOps implementations
- Customer Service Management and Field Service Management
- HR Service Delivery and Employee Workflows
- Strategic Portfolio Management and IT Business Management
- Now Assist, AI Agents, and generative AI workflow integration
- Creator Workflows and custom application development on the Now Platform
- Legacy ITSM migration from BMC Remedy and HP Service Manager
- ServiceNow managed services and continuous engineering
Typical Engagement
| Engagement Type | Model | Typical Range |
|---|---|---|
| ServiceNow strategy & assessment | Fixed-fee project | $60K-$300K (3-8 weeks) |
| Single-workflow implementation programme | Fixed-price or T&M | $300K-$3M (4-12 months) |
| Multi-workflow programme | Phased outcome-based | $2M-$10M (12-24 months) |
| ServiceNow managed services | Monthly retainer | $20K-$250K per month |
| Staff augmentation (developer/architect) | Hourly bill rate | $110-$240/hour blended |
Pricing verified May 2026 from public procurement data and reference checks; ranges vary by region and engagement structure.
Strengths
- Elite ServiceNow partner status with AI-first go-to-market positioning around Now Assist and AI Agents
- Pure-play ServiceNow depth across all five workflow families with continuous senior architect coverage
- Faster delivery cadence and lower commercial friction than tier-1 SIs for mid-market scopes
- Mid-market and upper-mid-market sweet spot with commercial models that flex for smaller scopes
- Multiple workflow specialisations earned through ServiceNow's partner programme
- Active in 2025-2026 generative AI workflow programmes, reflecting platform investment in Now Assist
Limitations
- Publicly reported revenue varies materially across data sources (~US$140M to US$750M), introducing modest buyer-side diligence friction
- Smaller global delivery footprint than Cognizant-Thirdera, Accenture, or Deloitte
- Limited industry IP relative to Big Four in regulated verticals such as financial services and life sciences
- Onshore-only delivery for US federal workloads is constrained compared with Accenture Federal or Deloitte Federal
- Private equity ownership creates some account-team turnover risk during portfolio company transitions