Overview
project44 is a Chicago-headquartered real-time transportation visibility platform founded in 2014. Its core capability is connecting to carriers, telematics providers, and shipper systems to deliver shipment status, ETAs, and exception alerts across road, ocean, air, rail, and parcel modes. The Movement platform organises this data into shipper, carrier, and consignee experiences, and provides analytics and APIs for downstream consumption by TMS, OMS, and customer experience tools.
project44 has consolidated significant share in the transportation visibility category through both organic growth and acquisitions including Ocean Insights (ocean visibility), Convey (last-mile retail visibility), Synfioo (multi-modal ETA), and Tive (IoT shipment trackers). The platform is positioned as a neutral data layer that complements rather than replaces a TMS. Most large shippers run project44 alongside an Oracle, SAP, Blue Yonder, or Manhattan TMS. project44 also partners with major TMS vendors, carriers, and ERP providers through formal integration programmes. The vendor's main competitor remains FourKites, with smaller players including Shippeo (EU-focused), Tive, and Overhaul.
Key Features
- Real-time multi-modal shipment visibility (road, ocean, air, rail, parcel)
- Predictive ETAs using carrier telematics and historical performance
- Carrier network with thousands of integrated carriers globally
- Ocean container tracking with vessel and port milestones
- Last-mile and delivery experience management
- Yard and dock visibility with appointment scheduling
- Carbon emissions tracking at shipment level
- Exception management and proactive customer notifications
- Analytics on carrier performance, lane reliability, and dwell
- APIs and webhooks for TMS, OMS, and ERP integration
- Movement Insights generative AI co-pilot
- Tive IoT trackers for premium and cold-chain shipments
Pricing
| Plan | Model | Typical Cost |
|---|---|---|
| Mid-Market (single mode) | Annual subscription | From ~$60K/year |
| Enterprise (multi-modal) | Annual subscription | $250K–800K/year |
| Global Enterprise (full suite + APIs) | Annual subscription | $800K–3M+/year |
Pricing verified May 2026. project44 pricing is based on shipment volume, modes covered, and analytics scope. IoT tracker units are billed separately per device and per data plan.
Strengths
- Most extensive carrier network and integration coverage in real-time visibility
- Multi-modal coverage from a single platform reduces tool sprawl
- Carrier performance analytics and lane reliability benchmarking
- Active partnerships with major TMS vendors simplify integration
- Genuine investment in ocean visibility through the Ocean Insights acquisition
- Tive IoT integration adds physical chain-of-custody data for premium freight
Limitations
- Visibility only — does not include load planning, rate procurement, or freight payment
- Data quality varies by carrier and region, particularly for smaller carriers
- Multiple acquired products still being unified into Movement
- Heavy reliance on carrier integration cooperation, which can be uneven
- Premium pricing relative to regional alternatives in Europe (Shippeo) or Asia